A while back when we discussed Batman and Goetz, we also brought up the topic of George Zimmerman. I remember mentioning that with the advent of modern social media, it's practically impossible for these figures to fall out of the human eye.
Two examples of this have happened in the last few days, where people who have been villainized by the media have been brought up again, a while after their acts. First off, T.J. Lane
escaped from a prison in Ohio, and was subsequently captured. For those who don't know, T.J. Lane was the killer in a school shooting back in 2012, murdering three students. This, along with his actions in the courtroom (which included swearing at the victims' families, and wearing a t-shirt with "KILLER" written across the front) made him a constant face in the media for a while after the shooting. The attention died down after he was given three life sentences in prison, but swelled back up again, almost two years later, when he escaped.
A prison escape is a pretty big deal. Criminals get out on the loose, and that often times worries a community. But many times this only makes the news in the surrounding community.
Because Lane had already become a national figure in the media, he became one once again when he escaped from prison. A much larger scale incident happened in the Nashville area a little over a week ago when 32 juveniles escaped from a
special juvenile detention facility, where inmates had to have committed at least three felonies to be admitted. While some were captured shortly thereafter, two are still out on the run today. The outbreak of a much larger number of potentially dangerous criminals received much less national media attention than that of the escape of Lane and two others, who were all apprehended rather quickly. Why is this? Isn't news about multiple felons who've managed to escape police detection for over a week more important than that of an escaped killer (and national figure) who's captured within a day with little to incident?
The thing is that for these news publications,
people remember about what happened with TJ Lane, and have formed emotions about what he did. As such, people remember him, and by bringing him back up again, media sources like CNN and ABC can generate money because people want to know about TJ Lane's escape, since they know who TJ Lane is. They don't care about 32 escaped felons, because they didn't do anything to be remembered by. For the media, it's not as much about public awareness as it is generating readers, who in turn generate revenue. Media is a business, and as such, you need people to access your media. Bringing up familiar villains will definitely bring people to your news stories and broadcasts and what not.
The other incident has to do with George Zimmerman himself. We all probably know about the controversial story of Zimmerman and the killing of Trayvon Martin, still a controversial subject a year later. Last night, news broke that Zimmerman was involved in a
road rage incident, and then appeared to be following the guy whom he had gotten mad at. No charges were even filed, yet it still made nation news! Meanwhile, if one of us was to be charged in a road rage incident, it'd probably only make it into the News-Gazette, if even that. This has not been the first incident to make the news involving Zimmerman after the infamous Martin incident. He made the news for saving people from burning cars (something which could possibly redeem himself to some), and also got mentioned practically any other time he brushed up with the law (hurting his reputation to the public). There are plenty of people out there who have problems with repetitively getting involved with the cops. They don't make national news every time they do it. Once again,
the emotions that people had formed during the Zimmerman case are being exploited again to generate readership (and thus profit) for the media.
Now imagine if Bernard Goetz was around in this time...he would make a headline anytime he rode a subway, and his private life would be scrutinized and stalked by the media, then exposing it to the public. Sure, he made the tabloids with his squirrel antics and whatnot, but that wasn't constant live updates on him. The difference is that publications can only happen so often, and bringing up the same thing time and time again is boring to the readers. With modern media, people can choose what they want to see and if they want to read about Goetz's latest antics, they can. And that is why modern media is able to keep on bringing up the same old people: because only those who want to hear about them can hear about them.
While the two examples I used here happened to deal with villains, the modern media, with its constant updates, can be used to not only keep heroes and/or villains in the public eye, but can also be used to make these heroes and villains look a certain way. The media can focus on the bad someone does, or the good someone does, but regardless, the current media has the power to not only keep people in the public eye, but to alter their reputation to the public eyes.